What comes after 90s Minimalism? The Retro Futurism of Gen X Soft Club or another passing trend?
References:
Books:
Minimalism & Fashion https://amzn.to/3NlUYwe
Consumer Aesthetics Research Institute Gen X Soft Club:
https://cari.institute/aesthetics/gen-x-soft-club
The Digital Fairy Tiktok:
https://www.tiktok.com/@thedigifairy/video/7288441250263469345
Björk was an incarnatipn for gen x. She has the style you are talking about
Love these deep dives into the past and present. Also Prada going into space
Your thumbnails, always moodboard worthy ✨
I recently bought a Tom ford era Gucci shoulder bag & it has a minimalist, sleek modern look to it, but it captures the 90s feel. I like to style it with my feminine pieces. I’m not a huge fan of the 90s retro futurism, but I could see myself mixing some cool accessories into my wardrobe
Check out Tory Burch bags and accessories
I really love this aesthetic and have always pulled inspo from it, glad to see it coming into the mainstream again. Coperni has been killing this vibe in their recent seasons
I love this style and Copenhagen style
if i could explain it, this is how neo’s life looked like before he exited the matrix.
Yaaaay! You did it! Another informative video on the history of Minimalism's evolution through the decades. From one Millenial to another Mary, you have to stop saying "I don't know" after you speak your truth. You DO know, are very knowledgable, do the work & have a solid understanding of the fashion world you study. Don't let anyone tell you otherwise or be apologetic about your opinions.
sending this video whenever people ask me what my hobbies are
It's the Matrix and corporate goth.
I love this trend
Spot on about hugo boss!
Many of these pictures remind me of covers from Wired magazine. I was in my 20s in the 90s and early 2000s. It was a time of innocence in a way. We were able to have private lives.
I really liked how you brought up the optimism of the future/futurism in regards to the era + I think that the technological optimism of this style is really appealing to this generation because we have a much more nihilistic or negative view of it as it’s advanced so it’s in a more ironic way or nostalgic for a past where the future seemed brighter
Loved this video and how in-depth you went in such a short amount of time—but actually—I was wondering if you (or anyone) knew of any other content creators with an analysis of Gen X Soft Club fashion?
I gave it a cursory YouTube Search, but this seems to be the only video covering the style, that isn’t just a playlist of music videos?
When you Google the term, it mostly brings up graphic design and photography—with a scarce dash of architecture—but why?
Was this style sort of “lost to time” or does it simply exist without a proper title?
Great video, so informative. Gen X Soft Club, never heard of it before, but girl… remember everything! I am Gen X and I didn't even know back then that this was a style, haha.
I love this style and great video
Thanks for making a video on this style! Really is very connected to the music, like you say. Came across the CARI pages describing it only recently, but I've been making playlists and trying to wrap my head around it for quite some time. Part of the allure might be how electronic music wasn't as big in the States as other parts of the world, but its influence seeped into bits of culture everywhere, not quite strange but sideways, opaque. And a little sad. I think you're right about sunglasses being another key emblem. For instance, the sunglasses worn on the cover of Ivy's "Long Distance" remind me so much of my Mom's sunglasses from the late 90s…
im unfamiliar with your channel. after watching this video i’m guessing this is like a women’s fashion channel. im looking for a very comprehensive examination of Gen X Soft Club (cross domain). anyone know of one? something like aesthty did on y2k…
Neofuturism…
Thanks sis !
This reminds me of early 2000 resident evil & matrix
As a kid I always use to think everyone dress like this lol
I like the luxury style look to it
Now it seems that Prada got inspire by early Calvin Klein looks
Like even if it was designer or not designer, it was still look nice and sleek tbh
It’s like a future art deco & vaporwave combo but in goth style